Balenciaga's graffiti service is offering in-store customization, offering the consumer a unique opportunity to own something completely personalized. This experience is currently available in Hong Kong in two stores: Hong Kong‘s K11 MUSEA and The Landmark malls. Upon purchase of the purse, the shopper has the option to have it printed in the brand's iconic graffiti-style font.
Options include the printing of a city's name, a first name, or the brand's name, Balenciaga. Prints will be featured on the front of the bag, which arrives in a variety of colors. In addition to the bag, this service extends to some other in-store leather goods, such as phone cases and wallets.
The in-store customization is available for a limited time only.
Image Credit: Balenciaga