Balenciaga has returned with a new sneaker silhouette that echoes it's recent distressed ‘Paris Sneaker’ release dubbed the Balenciaga ‘BB Monogram’ sneaker. The new offering is considered to be the “clean” version of the destroyed ‘Paris Sneaker,’ and comes dressed in Balenciaga’s new updated luxe monogram logo. The shoe boasts jacquard polyester-cotton uppers, a washed effect throughout, and light dirtying around the sole unit. The fashion house’s branding can be found on the monogram design, toe branding, and sizing on the heel. A pair of dirtied laces tie together the sneaker’s slightly worn look but do not outshine the luxe patterning on the uppers.
Balenciaga’s ‘Paris Sneaker’ in the new ‘BB Monogram’ design is now available on the fashion house’s website for preorder. The upcoming shoe is priced at $850 USD.
Image Credit: Balenciaga
Why This Trend Is Growing
- Luxe Monogram Sneakers
- A growing trend of high-end fashion houses producing sneakers with upscale branding and unique designs.
- Distressed Sneakers
- A trend of upscale fashion houses producing sneakers with a distressed, worn-out aesthetic.
- Preordered Footwear
- A trend in the fashion industry to offer preorders for new and exclusive footwear releases.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry has the opportunity to disrupt the sneaker market by producing high-end sneakers.
- Luxury Goods
- The luxury goods industry can disrupt the sneaker market by producing unique designs with upscale branding and materials.
- Online Retail
- Online retailers have the opportunity to disrupt the sneaker market by offering exclusive preorders for new and limited release footwear.
