At a hidden location in London, Warburtons will be hosting a four-course bagel-themed immersive dining experience that's tailor-made for "bread heads." Over the course of one-and-a-half hours, guests will be taken on a journey through four rooms, and in each one, they will enjoy a bagel-inspired dish and drink—three of which are alcoholic and one that's non-alcoholic.
The one-day, top-secret Bagel Bonanza has been created in partnership with Gingerline’s Flavourology and promises to "transport attendees through a variety of Great British experiences." Although many of the details of the special event will be left as a surprise, the brand promises that there's plenty of humor and good food to be had.
Across the industry, foodies are being drawn to immersive tasting events like this one that promise to activate more than just the sense of taste.