The Bird Coat is a "Raincoat for the Bag"
Laura McQuarrie — June 4, 2021 — Fashion
References: bird.shop & fashionunited.uk
Bird is a new brand that makes bag covers from recyclable fabric and offers 100% water repellent and breathable coverage. The accessory is said to have two opposing layers to prevent condensation and the protective item can be found in a range of sizes and colors. Potentially, custom shapes could even be created to accommodate bags of other sizes.
The brand says that "Bird is for anyone who has a bag that is valuable to someone. Whether it's a bag of 4 or 4000 Euros," and it gets its name from the way a bird extends a protective wing around a chick.
Looking to the future, Bird sees potential to create matching jackets for dogs and expand its presence and impact with the Bird Foundation to empower and protect women.
The brand says that "Bird is for anyone who has a bag that is valuable to someone. Whether it's a bag of 4 or 4000 Euros," and it gets its name from the way a bird extends a protective wing around a chick.
Looking to the future, Bird sees potential to create matching jackets for dogs and expand its presence and impact with the Bird Foundation to empower and protect women.
Trend Themes
1. Water-repellent Bag Covers - The trend of using recyclable fabric to create customized water-repellent bag covers is set to disrupt the traditional bag and luggage industry.
2. Custom-shaped Protective Gear - As Bird can even create custom shapes for different sized bags, this emerging trend could disrupt traditional protective gear industries for items like cameras, sports equipment, and more.
3. Sustainable and Ethical Consumer Products - Bird's use of recyclable fabric and mission to empower and protect women aligns with the growing trend of consumers seeking sustainable and ethical products, leading to potential opportunities for disrupters in various industries.
Industry Implications
1. Bag and Luggage - The bag and luggage industry could benefit from developing water-repellent and biodegradable products that cater to consumers' sustainability interests and demands.
2. Protective Gear - The protective gear industry has the potential to introduce customized and sustainable product offerings, such as customized and biodegradable camera and sports equipment bags, for environmentally conscious consumers.
3. Sustainable Fashion - Bird's mission aligns with the growing sustainable fashion trend, creating opportunities to disrupt this industry and offer ethical and eco-friendly accessories and apparel.
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