The Skull
Alex Covert — December 5, 2007 — Autos
References: santiagochopper & gearfuse
This helmet does more than protect your noggin - it also looks like the skull that shapes your mushy melon. The helmet is light weight, comfortable, and has alot of breathing space. The Skull Helmet gives riders some serious street-credit and will scare the crap out of minivan-driving, suburban dads. Ride on, biker dude.
Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.
Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.
Trend Themes
-
Rebel Safety Gear — Companies are creating safety gear products that appeal to rebellious individuals.
-
Badass Aesthetic — Products associated with 'uncool' reputations are being reinvented with a badass aesthetic.
-
Breathable Protection — Safety gear products are being designed to prioritize both proper protection and breathability.
Industry Implications
-
Motorcycle Gear — Companies producing motorcycle gear can benefit from incorporating a badass aesthetic into their products.
-
Sports Safety Gear — Sports safety gear companies can take advantage of the trend towards breathable protection.
-
Cycling Equipment — Manufacturers of cycling equipment can tap into the market for safety gear that appeals to rebellious individuals.
6.2
Score
Popularity
Activity
Freshness
