This helmet does more than protect your noggin - it also looks like the skull that shapes your mushy melon. The helmet is light weight, comfortable, and has alot of breathing space. The Skull Helmet gives riders some serious street-credit and will scare the crap out of minivan-driving, suburban dads. Ride on, biker dude.
Implications - Products that are associated as being 'uncool' and 'nerdy' have to reinvent themselves in a new light. In an effort to make the consumers recognize the necessity for their health and safety, companies have created a more badass product while maintaining the features that make their product important. It appeals to the target who wants to feel rebellious towards society while maintaining their safety.