'Back Me Up' is the name of an innovative new insurance app that is designed to make it easier than young people to access and take advantage of pay-as-you-go technology insurance that is easy to use.
This insurance app makes it possible for users to insure up to three items for 15 pounds a month. For example, a user may choose to insure their laptop, tablet and smartphone, with plans also including device screen repair, lost keys and travel coverage. Users can redeem policies from within the app itself.
Paul Lynes, the Managing Director of Back Me Up, summed it up best by stating that "until now, millennials have had to engage with the insurance industry on its terms – but all that is now set to change.”