BABE Wine, the Official Wine of the NFL, is a Millennial-targetted wine company launched by internet sensation 'The Fat Jewish' (otherwise known as Josh Ostrovsky).
To celebrate the big Super Bowl game, the brand launched an epic car wash party in Miami. Attending the event was none other than the brand's Chief of Taste and model Emily Ratajkowski alongside the iconic DJ Diplo. This monumental party was captured and immortalized in a commercial that showcases the fandom present.
BABE Wine's car wash event also gave one lucky fan tickets to attend the big game after the Kansas City Cheifs fan had the brand's logo tattoed on his lip.
BABE Wine's epic video underlines the brand's fun-spirited attitude that will no doubt appeal to Millennials and Gen Z shoppers alike.