Azazie, the leading direct-to-consumer bridal and special occasion dress brand, recently expanded its portfolio with the introduction of a new shapewear line. "Designed for every body," the new collection is is inclusively made for sizes S-3XL. In addition, the collection is designed to complement a range of dresses, including those with features such as deep v-necklines, strapless necklines, open backs, or form-fitting silhouettes.
“Our customer has found that wearing ordinary undergarments with their dresses simply doesn’t work and isn’t practical. There was a demand for a product designed to work specifically for dresses, so we created alternative styling solutions and shapewear to enhance the natural curves of the body. Azazie’s business model has always been around size inclusivity for the customer and shapewear is a natural extension of that. These pieces are designed to offer solutions for women to look and feel their best on their big day.” stated Ranu Coleman, Chief Marketing Officer of Azazie.
Image Credit: Azazie
What Makes This Trend Stand Out
- Inclusive Shapewear
- Inclusivity in shapewear design offers a disruptive innovation opportunity for companies looking to expand their customer base and cater to women of all shapes and sizes.
- Dress-specific Shapewear
- Designing shapewear specifically for dresses opens up opportunities for companies to offer specialized products that cater to unique dress designs and styles.
- Direct-to-consumer Shapewear
- Direct-to-consumer shapewear disrupts traditional retail models and allows companies to offer high-quality products at more affordable prices.
Sectors Adopting This
- Fashion
- The fashion industry has the opportunity to create more inclusive and specialized shapewear options to cater to customers of all shapes and sizes and enhance their confidence.
- Retail
- The retail industry can benefit from offering direct-to-consumer shapewear lines and improving their online shopping experience for a more accessible and convenient shopping experience.
- Wedding and Bridal
- The wedding and bridal industry can capitalize on offering dress-specific shapewear solutions to complement their design offerings and provide a more complete styling experience for brides-to-be.
