Possibly having drawn inspiration from Warby Parker, the Ayr Home Try On program will ship customers a pair of their infamous skinny jeans for a one-week trial for a minimal cost of $1. If the individual likes the jeans, they can keep them and will be billed; if they don't, they can ship the denim back free of charge.
The innovative program from the primarily online denim retailer is a clever marketing scheme that will likely help them expand their customer base and build a following.
Similar to that of Warby Parker's, Ayr's products are relatively expensive and can be considered investment pieces. With the jeans retailing for $175, it's likely potential customers will want the chance to test out the jeans, so this program could mean a lot for reaching customers who aren't near any physical retail locations that carry the denim.