Possibly having drawn inspiration from Warby Parker, the Ayr Home Try On program will ship customers a pair of their infamous skinny jeans for a one-week trial for a minimal cost of $1. If the individual likes the jeans, they can keep them and will be billed; if they don't, they can ship the denim back free of charge.
The innovative program from the primarily online denim retailer is a clever marketing scheme that will likely help them expand their customer base and build a following.
Similar to that of Warby Parker's, Ayr's products are relatively expensive and can be considered investment pieces. With the jeans retailing for $175, it's likely potential customers will want the chance to test out the jeans, so this program could mean a lot for reaching customers who aren't near any physical retail locations that carry the denim.
What Makes This Trend Stand Out
- Home-trial Programs
- Online retailers should establish home-trial programs to allow customers to test out their products for a short period and pay only if they keep it.
- Investment Pieces
- With the growing popularity of luxury goods, there is a market opportunity for investment pieces that have a higher price point and are of high quality.
- Hybrid Business Model
- Companies that have both an online and physical presence can reach a wider customer base by implementing a hybrid business model.
Sectors Adopting This
- Online Retail
- The online retail industry should develop creative and innovative marketing strategies such as home-trial programs to attract customers and expand their business.
- Fashion
- The fashion industry can benefit from the increasing demand for high-quality investment pieces that are worth the higher price point.
- E-commerce
- E-commerce businesses should explore a hybrid business model to reach customers who prefer shopping in physical locations and those who like to shop online.
