It's the season of having pumpkin in everything you consume, but if you're a touch tired of the traditional pumpkin ale, then you're likely to find Avery Rumpkin Beer a refreshing divergence from the autumn norm. Brewed with roasted pumpkins the brewery acquired from a farm near Boulder, Colorado, Avery Rumpkin Beer is finished with cinnamon, nutmeg and ginger to make it something of a spicy tonic rather than a traditional pumpkin beer.
Aged in rum barrels, Avery Rumpkin Beer features an alcohol by volume of about 15-18%, which means that this tasty beverage -- while seemingly lighthearted in branding and taste -- will definitely give you a toasty feeling on the inside after a bottle or two.
What's Driving This Trend
- Alternative Pumpkin Flavors
- The trend of using non-traditional ingredients in pumpkin ales provides opportunities for breweries to experiment with unique flavor combinations.
- High-alcohol Content Beers
- The trend of producing beers with high alcohol content presents opportunities for breweries to cater to a niche market segment looking for more potent drinking options.
- Specialty Barrel-aged Beers
- The trend of aging beers in unique barrels such as rum, bourbon, and brandy provides opportunities for breweries to create innovative and flavorful brews.
Who This Affects Most
- Craft Beer Industry
- Craft breweries have the flexibility to experiment with unique flavor combinations and high alcohol contents, catering to niche markets and standing out in a competitive industry.
- Beverage Industry
- The trend of creating unique and specialty drinks provides opportunities for the beverage industry to expand beyond traditional offerings and appeal to consumers seeking new and interesting tastes.
- Alcohol Manufacturing Industry
- The trend of creating specialty high-alcohol content beers aged in unique barrels presents opportunities for the alcohol manufacturing industry to target consumers seeking premium and unique products.
