The Aventicum is a luxury watch, offered by Swiss watchmaker Christophe Claret, that is embedded with a miniature golden bust of Emperor Marcus Aurelius that appears to float above the center of the dial.
The hologram-like depiction of the bust is the result of the installation of the first ever mirascope seen in a wristwatch. The mirascope produces a magnified image that appears to float above a small hole in the center of the dial.
The Aventicum was inspired by a 3D documentary about the excavations of Aventicum, the capital of the ancient Roman province of Helvetia (modern-day Switzerland). Among the treasures found in the excavation was a gold bust of Marcus Aurelius discovered in 1939.
The watch will be available in limited quantities in red gold and white priced at $52,800 and $57,100. This may sound like a lot but it's not everyday you can count on your own personal Roman emperor to keep tabs on the time for you.
What Makes This Trend Stand Out
- Luxury-embedded Watches
- Disruptive innovation opportunity: Create high-end watches that incorporate unique and visually captivating features, such as holograms or miniature sculptures, to appeal to luxury consumers.
- Mirascope Technology
- Disruptive innovation opportunity: Apply mirascope technology to various products, including watches, to create mesmerizing visual effects and enhance the overall user experience.
- Historical-inspired Timepieces
- Disruptive innovation opportunity: Design watches that draw inspiration from historical artifacts or events, offering consumers a unique blend of heritage and innovation.
Sectors Adopting This
- Luxury Watchmaking
- Disruptive innovation opportunity: Integrate advanced technologies and artistic elements into luxury watches, elevating their perceived value and desirability among affluent consumers.
- Optical Technology
- Disruptive innovation opportunity: Explore new applications of mirascope technology in various industries, such as entertainment, gaming, and advertising, to create immersive visual experiences.
- Art and Collectibles
- Disruptive innovation opportunity: Merge traditional art forms with functional products, like watches, to create unique collectible items that appeal to both art enthusiasts and collectors.
