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Toyota's Pasta Ad Reminds Consumers of the Importance of Simplicity

 - Oct 3, 2018
References: toyota & adsoftheworld
Automotive ads don't always elicit a sense of modesty, but Toyota's 'Pasta' ad, is reminding consumer that sometimes, the simple things in life are the best.

The energetic ad is filled with a vivid color palette and a bustling soundtrack, which is paired perfectly with the fast-paced imagery and narration. The narrator speaks about the simplicity of pasta, describing that just four simple ingredients have stood the test of time. Whether dressed up, or dressed down, the food's core values has remained the same for years -- much like the Toyota Corolla. The ad closes with the line "Nothing's changed, except everything."

The unique automotive ad was made by Saatchi & Saatchi, New Zealand for Toyota.