The Austria Bier Priority campaign aims to stir up an amusing reaction, but the real joke might be that this is how some men already shop. These snapshots of a grocery cart look much like they capture the preparatory purchases for a house party -- ensuring every guest will get a drink, before matters as measly as toilet paper come into question.
Created by the Filadélfia advertising agency of Brazil, these Austria Bier Priority ads explicitly brand the beer as "a matter of priority." This message from the campaign gets across quite simply with the out of place and out-numbered addition of home maintenance essentials inside.
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