This holiday Audi commercial 2013 features a lot more paint-splashing and color than the average Christmas card.
In the ‘Paint the Holidays’ ad, Audi wishes people a colorful Christmas by showings its cars driving in slo-mo, just before they are about to be hit by buckets of paint dumped onto them. For the holidays, the colors of course are a symbolic red and green for Christmas and a blue and yellow for Hanukkah.
The idea of paint being splashed on a car would terrify any car owner, but in this video, Audi turns it into a spectacle. The cars are shown being doused in paint but in the aftermath, the cars are as shiny and bright as Christmas ornaments on a tree.
Key Themes Behind This Trend
- Colorful Holiday Campaigns
- Companies can create unique advertising campaigns that incorporate bright, festive colors to capture consumers' attention during the holiday season.
- Interactive Holiday Ads
- Interactive holiday advertisements like 'Paint the Holidays' can create a memorable experience for consumers and increase brand awareness.
- Non-traditional Festive Symbols
- Brands can use non-traditional symbols and colors associated with holidays to differentiate themselves and stand out from competitors during the holiday season.
Where This Applies
- Automotive
- Car companies can create holiday campaigns that incorporate unique features or special editions of their vehicles to attract consumers during the holiday season.
- Retail
- Retailers can create festive and colorful displays or product packaging during the holiday season to attract consumers and increase sales.
- Advertising
- Ad agencies can create unique and creative holiday campaigns for their clients that use non-traditional holiday symbols and colors to differentiate themselves from competitors.
