Female-founded start-up Attn:Grace is introducing solutions for female incontinence, which is estimated to impact 19 million women over the age of 18. The newly launched start-up already has a 10,000-person waiting list, which helps to address a gap in women's health—and not just for women over a certain age. The brand is on a mission to not only remove stigma and embarassment for women but also offer high-quality, earth-friendly products.
Attn:Grace offers liners, pads, briefs and a starter kit that contains a sampling of products "for leaks during exercising, laughing, coughing and sneezing." Recognizing that no single product solution is one-size-fits-all, Attn:Grace offers Light, Moderate and Heavy solutions with different levels of support.
Image Credit: Attn:Grace
What Makes This Trend Stand Out
- Eco-friendly Incontinence Products
- Opportunity for companies to disrupt the incontinence products industry by creating sustainable and environmentally-friendly products.
- Customized Incontinence Solutions
- Opportunity for companies to develop customized incontinence products for individuals with a variety of needs and leakage levels.
- Empowering Women's Health Start-ups
- Opportunity for companies to invest in and support start-ups focused on breaking stigmas and empowering women's health.
Sectors Adopting This
- Medical Supplies
- Medical supplies companies can explore more eco-friendly options for incontinence products and tap into a growing market for sustainable healthcare options.
- Retail
- Retail companies can expand their offerings to include customized incontinence solutions to meet the diverse needs of their customers.
- Investment
- Investment firms can support and fund start-ups like Attn:Grace that are focused on empowering women's health and creating sustainable products.
