As more consumers realize that cord cutting also means more freedom to watch the shows you want, whenever you want to watch them, devices like the ASUS Cube are gaining popularity.
The ASUS Cube with Google TV is an example of a device that provides media streaming that's easy to use. The device has a custom UI that features a voice-enabled search, plus 50 GB of web storage, providing access to media on multiple mobile devices. Although some streaming services like Hulu have blocked Google TV, there are plenty of other options for streaming content through services like Netflix, Google Play, Amazon Prime or Plex. As well as providing consumers with more freedom, this is also a huge way to save money that would otherwise be going to cable and satellite TV fees.
What's Driving This Trend
- Media-streaming Devices
- Opportunity to develop new devices that provide easy-to-use interfaces for consumers to stream media content, and also offer additional features like voice-enabled search and multiple media storage options.
- Custom User Interface
- Opportunity to design custom UIs that are tailored to specific user preferences and feature advanced search/ discovery tools to streamline the content discovery experience.
- Content Streaming Services
- Opportunity to create niche content streaming services that cater to specific audience groups or genres, and offer more personalized recommendations based on viewing history/ preferences.
Who This Affects Most
- Consumer Electronics
- Companies within this industry can offer new and innovative media-streaming devices that cater to consumer needs and preferences, while also offering additional features for a seamless streaming experience.
- Entertainment
- This industry can offer customized streaming services that cater to specific audience groups or genres, and also leverage advanced data analytics to personalize recommendations for users.
- Information Technology
- Whether it's creating new hardware or software applications, companies within this industry have a huge opportunity to create innovative solutions that address the increasing need for easy-to-use and efficient media streaming services.
