The Aston Martin Video Contest Has Big Rewards
References: astonmartin & worldcarfans
Aston Martin is using a viral video contest to market and promote their four door supercar. There are three separate videos that can be viewed and clues can be found throughout them for a chance to win great prizes. Prizes range from $5,000 to a brand new $200,000 Aston Martin Rapide. Not too shabby!
Be sure to check out the cameo from rapper/producer Swizz Beatz in the Aston Martin video contest as well!
Implications - More companies are using social media as a form of advertisement. Consumers in modern society respond to these forms of campaigns more than traditional print or commercial. Companies could develop more items like this in order to attract a greater number of shoppers.
Be sure to check out the cameo from rapper/producer Swizz Beatz in the Aston Martin video contest as well!
Implications - More companies are using social media as a form of advertisement. Consumers in modern society respond to these forms of campaigns more than traditional print or commercial. Companies could develop more items like this in order to attract a greater number of shoppers.
Trend Themes
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Social Media Advertising — More companies are using social media as a form of advertisement.
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Interactive Viral Videos — Interactive viral videos attract modern society.
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Contest Marketing — Companies are using contests to promote their products and engage with consumers.
Industry Implications
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Automotive Industry — The automotive industry can explore the use of viral video contests to market their cars and engage with potential customers.
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Fashion and Lifestyle Industry — The fashion and lifestyle industry can use similar tactics to market their products and engage with their target audience.
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Entertainment Industry — The entertainment industry can use interactive viral videos to promote their movies, TV shows and engage with their viewers.
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