Aston Martin is using a viral video contest to market and promote their four door supercar. There are three separate videos that can be viewed and clues can be found throughout them for a chance to win great prizes. Prizes range from $5,000 to a brand new $200,000 Aston Martin Rapide. Not too shabby!
Be sure to check out the cameo from rapper/producer Swizz Beatz in the Aston Martin video contest as well!
Implications - More companies are using social media as a form of advertisement. Consumers in modern society respond to these forms of campaigns more than traditional print or commercial. Companies could develop more items like this in order to attract a greater number of shoppers.