The Aston Martin DBX Bowmore Edition is an exclusive version of the namesake vehicle model that is focused on providing an impressive range of finishings and functions for discerning drivers to appreciate.
The SUV is being manufactured by the bespoke Q by Aston Martin division and will feature an array of upgrades over the standard version. This includes exclusive paint color options, Bowmore-branded copper inlays that have been made using copper from the original whiskey and more.
The Aston Martin DBX Bowmore Edition is limited to just 18 examples and was explained further by Executive Vice President & Chief Creative Officer Marek Reichman who said, "Aston Martin DBX has provided the perfect canvas for the highest level of Q by Aston Martin customisation. The Aston Martin and Bowmore brands share the same vision of creating timeless beauty and a lasting legacy, loyal to their heritage but also embracing new methods and this is reflected in the DBX Bowmore edition. Strips from the copper whiskey stills are inlayed into the side strakes and Bowmore Tweed accents the interior, Q by Aston Martin has once again created a beautiful, limited edition Aston Martin.”
Key Themes Behind This Trend
- Exclusive Vehicle Upgrades
- The Aston Martin DBX Bowmore Edition showcases the trend of providing exclusive paint color options and branded inlays for discerning drivers.
- Bespoke Customization
- The Q by Aston Martin division exemplifies the trend of creating personalized and customized versions of luxury vehicles.
- Collaborative Branding
- The partnership between Aston Martin and Bowmore demonstrates the trend of combining brands to create unique limited edition vehicles.
Where This Applies
- Luxury Automotive
- The exclusive finishings of the Aston Martin DBX Bowmore Edition provide disruptive innovation opportunities in the luxury automotive industry.
- Customization Services
- The bespoke Q by Aston Martin division offers disruptive innovation opportunities in the customization services industry for luxury vehicles.
- Branding and Partnerships
- The collaboration between Aston Martin and Bowmore presents disruptive innovation opportunities in the branding and partnership industries.
