One creative firm decided to decorate a collection of artistic wine labels in a unique internal and insightful experiment. Made to be gifts to the clients of the company's illustration services, these beautifully painted bottles establish a human connection with a splash of humor.
ILL&MATES of Ukraine asked the illustrators to detail their impressions of art directors, and for art directors to participate in the same activity in reverse. What came from this research were delightful pictures of the people in each profession, highlighting common elements of their personalities and imaginative representations of their unique talents and capabilities. Cleverly, it's through this artistic wine bottle branding, which begins by bringing the business's departments together, that ultimately welcomes clients into their world.