Conceptual artist Barbara Kruger designed the 'Artist Towel' as part of a larger project.
The fire-engine red towel is emblazoned with a list of short, declarative statements, following in Kruger's signature style. The brief phrases are spelled out in capital letters, making it seem as though the towel is addressing the user in short, ragged and hungering bursts of longing: "Call Me. Cool Me. Heat Me. Meet Me. Like Me. Love Me."
All profits from the limited-edition design are donated toward the Art Production Fund, a non-profit organization dedicated to subsidizing public art projects. If your significant other has an appreciation for art, why not forego the usual lingerie and chocolate in favor of a gift that does some social good?
Why This Trend Is Growing
- Art-inspired Gifts
- There is a growing trend of consumers seeking out unique gifts that support art initiatives and social causes.
- Designer Collaborations
- Collaborations between artists and designers present an opportunity for innovative and limited-edition products that merge art and fashion.
- Art Funding Initiatives
- Public art organizations are exploring alternative revenue streams by partnering with artists and designers to create fundraising products.
Industries Being Reshaped
- Gifts and Souvenirs
- The gifts and souvenirs industry can benefit from offering more art-related products that appeal to socially-conscious consumers.
- Fashion and Apparel
- The fashion and apparel industry can explore collaborations with artists to create unique and artistic clothing and accessories.
- Non-profit Organizations
- Non-profit organizations dedicated to supporting public art projects can tap into the trend of artist collaborations to raise funds and awareness.
