Although there are many people who look forward to a white Christmas each year, the weather does not always deliver—but the American apparel and home goods company TK Maxx is hoping to remedy this by creating an artificial white Christmas.
Inside its retail stores, TK Maxx is hiding a limited number of elongated, two-foot snow globes that can be presented to the retailer to receive a free fake snow delivery to one's home. For the holiday season, the festive stunt is being offered in Ireland, as it has been seven years since there has been snow there for Christmas.
For those who are able to participate, TK Maxx also created a snow globe on its website that can be shaken to create a virtual white Christmas.
Fake Snow Deliveries
More Stats +/-
Bedding Fort Restaurants
Crowdsourcing Airline Campaigns
Health-Focused Christmas Commercials
Modern Fairytale Holiday Ads
Accessible Discount Store Formats