The modern, rib-like structure that is the Arena Zagreb in Croatia won the title of Structural Design of the Year at the 2009 World Architecture Festival in Barcelona. Arena Zagreb is made of a polycarbonate facade and steel roof. The structure is suspended from 86 curved, reinforced-concrete columns that vary in height between 27m and 39m.
Arena Zagreb was conceived by ArchitectUPI-2M. The stadium is a multi-functional structure
Implications - Arenas have a reputation for being epic in nature and therefore patrons of such places appreciate the over the top architectural designs that many award-winning arenas like this one in Croatia have. Companies who wish to give their users a pleasurable experience should consider implementing interesting architectural designs in order to take the visual appearance of the company to new heights.