Jing Zhang, a London-based illustrator, created a series of architecture typography for Sprint, a business-to-business company. Each letter incorporates different corporate office aesthetics to promote the way that the wholesale group Sprint caters to its array of clients.
Her task was to "create a consistent look, feel, and imagery that sells Sprint Panorama as one entity." To do so, the artist created the typefaces to look "slick, smart, tech-savvy, innovative and refined." Some of the office-inspired alphabet includes the letter 'I,' which is designed to look like a business that uses greenhouse farming to produce food for its cafe and the letter 'F,' which resembles a box packaging or gifting company.
Every letter is intricately designed and contains minuscule graphic guides to help depict the purpose behind each company.
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