Jing Zhang, a London-based illustrator, created a series of architecture typography for Sprint, a business-to-business company. Each letter incorporates different corporate office aesthetics to promote the way that the wholesale group Sprint caters to its array of clients.
Her task was to "create a consistent look, feel, and imagery that sells Sprint Panorama as one entity." To do so, the artist created the typefaces to look "slick, smart, tech-savvy, innovative and refined." Some of the office-inspired alphabet includes the letter 'I,' which is designed to look like a business that uses greenhouse farming to produce food for its cafe and the letter 'F,' which resembles a box packaging or gifting company.
Every letter is intricately designed and contains minuscule graphic guides to help depict the purpose behind each company.
Key Themes Behind This Trend
- Office-inspired Typography
- Opportunities for creating custom typefaces that reflect the unique aesthetic of different industries and businesses.
- Corporate Branding Through Typefaces
- Opportunities for illustrating a company's core values and branding guidelines through custom typography.
- Visual Storytelling Through Typography
- Opportunities for using custom typography to visually convey a brand's story and message.
Where This Applies
- Design Industry
- Disruptive innovation opportunities for creating custom typography that reflects the unique aesthetic and brand story of businesses in various industries.
- Marketing Industry
- Disruptive innovation opportunities for building a brand identity through the use of custom typography that reflects the core values of the business.
- Printing and Publishing Industry
- Disruptive innovation opportunities for leveraging custom typography to design visually appealing and engaging printed materials for businesses of all industries.
