The stunning architectural necklace by BIG (Bjarke Ingles Group) and jewelry company Georg Jensen is the epitome of creative extravagance. The piece was created to commemorate the 50th Jubilee of Queen Margrethe II, the Queen of Denmark.
The architectural necklace is inspired by a temporary installation in Copenhagen's Kongens Nytorv square. It too, like the necklace, was created to mark the royal occasion. In fact, the luxurious necklace, which is made out of 50 sterling silver blocks, is considered to be "a miniature representation" of the installation.
The necklace is considered to be "the only physical evidence of the temporary exhibition" and is expected to become "part of history for years to come." The piece will be fitted to the Queen at the opening ceremony of the exhibition.
Image Credit: Dezeen
Why This Trend Is Growing
- Architectural Jewelry
- Incorporating avant-garde architectural design elements to jewelry pieces is a disruptive innovation opportunity in the jewelry industry.
- Luxury Collaborations
- Collaborating with high-end luxury brands to create customized items to commemorate major milestones is a trend that opportunist marketers should consider.
- Temporary Art-inspired Jewelry
- Creating jewelry pieces inspired by temporary art installations is a trend that offers disruptive innovation opportunities in the luxury and art-related industries.
Industries Being Reshaped
- Jewelry
- The jewelry industry can incorporate avant-garde architectural design elements to create unique pieces that cater to the luxury market.
- Luxury Fashion
- The luxury fashion industry can collaborate with high-end brands to craft bespoke items to mark significant occasions and attract potential clients.
- Art Exhibitions and Installations
- Creating temporary art installations that can inspire unique jewelry pieces could attract more interest and revenue from the luxury market and art lovers alike.
