I love the fun design of the Archipelago Table by Charles Trevelyan from Viable London. The design uses the idea of furniture as islands within the room.
Built from MDF, each set comes with one big table and two small side tables. You can either use them together or set the small side tables free from their bigger continent.
The Archipelago Table comes in four color selections: white, eggshell blue, slate grey and black.
Implications - One of the easiest ways for a company to distinguish itself in a crowded marketplace is by offering a conventional product with a decidedly unconventional design. By offering consumers a familiar good with new presentation, the company stands a good chance of attracting consumers looking to add excitement to the mundane aspects of their lives.