Designer Markus Jeschaunig recently put together this replica of the famous French Arc de Triomphe entirely from discarded bread. The hope was that this massive bread sculpture would draw attention to how much food goes wasted each year.
Jeschaunig is as much a designer as he is an advocate for food sustainability. He believes that consumers are under the misguided impression that our resources are available indefinitely when they are in fact dwindling. In Europe there is a ton of food that goes uneaten and wasted each year. As a result, this Arc de Triomphe was recreated using wired cages filled with discarded bread loaves. This recreation of the Arc de Triomphe hopes to bring that unsettling fact to the attention of many.