The Arby's Market Fresh Wraps are being test marketed by the QSR brand at select locations in Tennessee and builds on the popularity of artisan-quality fast food varieties. The wraps come in three varieties including Creamy Mediterranean, Chicken Club and Jalapeño Bacon Ranch, which are all made with premium ingredients. The wraps are sure to be a hit amongst patrons this spring and into summer as the demand for lighter fare increases.
The Arby's Market Fresh Wraps have a convenient profile that is perfect for eating out of the house when on the go and are likely to be favored by time-poor consumers. The products have an artisanal profile that speaks to growing demand for low-cost, high-quality meal options from fast food restaurants.
Why This Trend Is Growing
- Artisan-quality Fast Food
- Opportunity for fast food brands to offer premium, high-quality meal options to cater to the growing demand for artisanal food.
- Convenience on the Go
- Chance for QSR brands to create convenient and portable food options for time-poor consumers who need to eat on the go.
- Lighter Fare Demand
- Potential to capitalize on the increasing demand for lighter and healthier meal options by introducing fresh wraps with premium ingredients.
Industries Being Reshaped
- Fast Food
- Opportunity for fast food chains to innovate and introduce new menu items that appeal to customers seeking higher quality and more diverse options.
- QSR (quick Service Restaurants)
- Opportunity for QSR brands to adapt and expand their menus to include convenient and portable food options that cater to busy consumers.
- Food Service
- Potential for food service providers to incorporate market-inspired, artisanal wraps into their offerings to meet the rising demand for high-quality and healthier meal options.
