The Arby's Market Fresh Wraps are being test marketed by the QSR brand at select locations in Tennessee and builds on the popularity of artisan-quality fast food varieties. The wraps come in three varieties including Creamy Mediterranean, Chicken Club and Jalapeño Bacon Ranch, which are all made with premium ingredients. The wraps are sure to be a hit amongst patrons this spring and into summer as the demand for lighter fare increases.
The Arby's Market Fresh Wraps have a convenient profile that is perfect for eating out of the house when on the go and are likely to be favored by time-poor consumers. The products have an artisanal profile that speaks to growing demand for low-cost, high-quality meal options from fast food restaurants.