Aquafresh Flex Direct Campaign

 - Oct 21, 2008
References: coloribus
These creative print ads showcase the flexibility of Aquafresh Flex Direct Toothbrush by having an athletic guy contort, bend and twist his body.

How are we supposed to make the connection? Having toothbrush-like hair might give you a clue about the toothbrush reference.

I use this toothbrush myself and I have to say the ads are quite successful in visually promoting the extreme flexibility of this model.

The campaign was created by Grey Hong Kong with executive creative director Keith Ho, creative director Davey Lui, art directors Davey Lui & Michael Tse, and copywriter Vincent Tse.