When it comes to sparkling wine, grape-based beverages dominate the market but Sauvage offers consumers a taste of something different with its sparkling apple wine. Sauvage's Comsi Comsa line is made with locally sourced apples to create what the brand calls "a hard cider reminiscent of a fine sparkling wine with a 12% ABV."
As well as specifically appealing to consumers who are looking for a refreshing new drinking experience, the product also stands out as an innovative Kosher option—Sauvage was recently exhibited at KosherFest, the world's largest and most attended kosher-certified products trade show.
Consumers seeking out new experiences are turning to orange wine, blue wine, wine grape-infused water and other options that emphasize simple, natural ingredients and processes.
Key Themes Behind This Trend
- Sparkling Apple Wines
- Opportunity for creating innovative products that offer a different experience than traditional grape-based sparkling wines.
- New Drinking Experiences
- Growing demand for unique and refreshing beverage options that emphasize simple, natural ingredients and processes.
- Kosher Innovation
- Potential for disruptive innovation in the Kosher market by offering innovative, high-quality options like Sauvage's Comsi Comsa line.
Where This Applies
- Wine and Spirits
- Opportunity for wine producers to tap into the market of consumers seeking out new and unique drinking experiences.
- Beverage Industry
- Growing demand for innovative and natural ingredient-focused beverages, presenting opportunities for new product development.
- Kosher Food and Beverage
- Potential for disruptive innovation in the Kosher market by introducing high-quality and innovative options that cater to specific dietary needs.
