News of an Apple-Twitter partnership has the blogosphere buzzing. Though the company hits a home run with most things, Apple has been struggling with Ping, its social network for iTunes. This partnership with Twitter aims to strengthen the reach of Ping, as it taps into Twitter's 175 million users.
The Apple-Twitter partnership will result in linked accounts between Twitter and Ping and an enhanced music experience for Twitter users.
Implications - Partnerships continue to be an essential part of many successful business ventures. Teaming up and joining forces with other industry experts can prove to be mutually beneficial for even multi-million dollar companies like Apple and Twitter. Businesses should not shy away from partnerships as they can help to boost revenue and media attention.