The AOK ‘Apple a Day’ installation is perhaps one of the more clever and quaint campaigns I have come across in a while. Taking the simple adage, ‘An apple a day will keep the doctor’s away,’ AOK insurance encourages clients to lead a healthier lifestyle. Not only will it benefit you physically, but monetarily as well.
Devised by German advertising agency ServicePlan, the AOK ‘Apple a Day’ installation is mounted behind the reception desk. Holding 31 delicious looking apples for each day of the month, I can’t help but crave one myself.
Key Themes Behind This Trend
- Interactive Installations
- There is a trend towards using interactive installations in advertising campaigns, as seen in the AOK 'Apple a Day' installation.
- Health and Wellness Promotion
- The campaign by AOK insurance reflects a growing trend in promoting health and wellness through advertising.
- Clever Ad Campaigns
- The AOK 'Apple a Day' installation demonstrates a trend towards clever and creative ad campaigns.
Where This Applies
- Advertising
- The AOK 'Apple a Day' installation represents an opportunity for disruptive innovation in the advertising industry.
- Health Insurance
- The campaign by AOK insurance highlights the potential for disruptive innovation in the health insurance industry through creative advertising.
- Wellness Products
- The AOK 'Apple a Day' installation could inspire disruptive innovation in the wellness products industry by showcasing the benefits of a healthier lifestyle.
