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The AOK 'Apple a Day' Installation is Clever and Quaint

 - Jan 16, 2010
References: & whitezine
The AOK ‘Apple a Day’ installation is perhaps one of the more clever and quaint campaigns I have come across in a while. Taking the simple adage, ‘An apple a day will keep the doctor’s away,’ AOK insurance encourages clients to lead a healthier lifestyle. Not only will it benefit you physically, but monetarily as well.

Devised by German advertising agency ServicePlan, the AOK ‘Apple a Day’ installation is mounted behind the reception desk. Holding 31 delicious looking apples for each day of the month, I can’t help but crave one myself.