The best way to explain the Anti Stress Chair is probably to equate it to LEGOs; it allows users to build their own chair. Okay, so maybe you can't build the entire chair on your own, but you do get to dictate the pattern of the cushion you're sitting on.
Designed by Bashko Trybek, the Anti Stress Chair is essentially a wire frame that comes with a variety of different colored cushion balls users can put into the chairs sockets. Users can literally play around with the chair's patterns in a away similar to the classic Lite-Brite toy.
Implications - Consumers enjoy the act of customizing their possessions because they feel that making an item to their personal specifications increases the overall intrinsic value of the product. Corporations may consider offering consumers customization services for their products in order to differentiate themselves from their competitors.