The title of the Anti Social Social Club might seem counter-intuitive at first, but in reality it's brilliant.
Once a flaw that had to be corrected, introversion has done a total 180 in mainstream culture. With the rise of the Internet, and the release of publications and books, such as Susain Cain's 'Quiet: The Power of Introverts in a World That Can't Stop Talking,' introverts have become a normalized, even celebrated, subset of the population.
Brands like the Anti Social Social Club tap into Cain's "power of Introverts" theory, by suggesting that there is a sense of community among self-identified introverts; a mutual, silent agreement, if you will, to stay out of each other's way.
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