Streetwear imprint Anti Social Social Club introduces its new SICK & TIRED collection designed for the Spring/Summer 2022 season. It is packed with staple silhouettes including tees and hoodies, along with lightweight outerwear such as windbreakers and jackets.
The capsule also features a slew of flannel tops as well - all of which are detailed with graphics. The expansive seasonal collection sees the brand's logo in a plethora of hues on the back, as the rest of the collection features some collaborations that the brand has worked on. Some include the Playboy collaboration, followed by partnership work with retailer Casestudy with its Korean-themed work, and the RetaW collaboration full of scented candles, apparel, and tags.
Image Credit: Anti Social Social Club
What Makes This Trend Stand Out
- Seasonal Streetwear Collections
- Fashion brands can create seasonal streetwear collections that offer staple silhouettes and collaborations for increased consumer engagement.
- Graphic-heavy Apparel
- Fashion brands can create apparel with graphics as a focal point to differentiate their offerings and appeal to younger consumers.
- Brand Collaborations
- Fashion brands can collaborate with other brands to increase exposure and appeal to a wider range of consumers.
Sectors Adopting This
- Fashion Industry
- The fashion industry can leverage streetwear trends and graphic-heavy apparel to increase consumer engagement and appeal.
- Retail Industry
- The retail industry can collaborate with fashion brands to create exclusive collections for increased consumer traffic and sales.
- Marketing Industry
- The marketing industry can utilize brand collaborations as a way to increase brand exposure and appeal to a wider range of consumers.
