There are a million scenarios out there that could cause a person to wish for a third arm, but itching shouldn't be one; that's why the Anthisan is so helpful. Thanks to this anti-itch cream, a person might as well have a third arm to help relieve that hard to reach, pain in the arse itch.
Conceived and executed by Publicis, an ad agency based in Hong Kong, the Anthisan campaign specifically targets itches caused by insect bites and stings. Although the Anthisan campaign might be a little more than fantastical, it really drives home the message that we often require a little extra help when it comes to pesky critters and unavoidable discomforts.
The Anthisan campaign's art direction was by Kwong Chi Kit and the ad was photographed by Benny Lam and retouched by Henry Chan.
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