The Empathy for Itch Campaign encourages pet owners to think about their pet's skin health. The joint initiative between the Canadian Academy of Veterinary Dermatology (CAVD), CEVA, Zoetis, and ROYAL CANIN Canada aims to educate pet owners about seeking veterinary assistance when required.
The campaign's slogan is "itchy pet, see your vet." The team put together a podcast series for veterinarians to address dermatology questions and things to look out for to keep pets' skin healthy. VETPOD can be downloaded to smart devices for easy listening access. The importance of paying close attention to pet behavior is highlighted throughout the series. Some common signs that a pet may need medical attention regarding skincare are excessive licking or scratching, dandruff, and scooting.
Image Credit: CAVD