Most students get used to super comfortable wardrobes -- like pajama pants during exam time -- while in school, so when it comes time to dress for the real world, many don't know where to start. Enter the Ann Taylor 'Style for Students' lookbook, a campaign that shows college females how to put together polished and professional outfits that are appropriate post-grad.
The Ann Taylor Style for Students lookbook features 50 female university students from across the United states, all dressed in chic and put-together clothing items from Ann Taylor. In addition to the lookbook, the Ann Taylor site has also provided Q&As with the chosen ladies, so visitors can read up on the girls' thoughts on style and careers.
A social media component rounds out the campaign: If a visitor "likes" a look from the Ann Taylor Style for Students site, he or she will be entered to win a $500 Ann Taylor gift card.
Scholar Fashion Campaigns
More Stats +/-
Slick Schoolboy Lookbooks
Preppy Boyish Ensembles
Urban Knit Editorials
Scholarly Rowing Shoots
Stereotypical Student Shoots
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.