Trend Hunter's Jaime Neely isn't the only person who falls victim to the insane cuteness of animal marketing. Playing on emotions is a great marketing tool that many companies have used for various products. Consumers want to feel something when they're being told what to buy and who could feel utter indifference when faced with adorable animal ads?
One particularly precious ad is a cute CarMax commercial featuring personified puppies. Revamping one of its older commercials, CarMax had decadent doggies take on human being roles and are seen doing every day activities such as delivering the mail and driving cars. Adding a slow bark while one playful pup drives down the street makes this ad even more irresistible.
Animal marketing definitely appeals to the masses and reels in results.