Supermodel Angela Lindvall sings in the newest Prada ad campaign for their Fall/Winter 2010 line. The sexy seductress croons into the microphone, acting as a lounge singer for the new ad campaign. I'm actually quite a fan of this little snippet of a commercial.
It's smokey and fun, straying from the nude ads that have been so popular lately. It's a nice breather to see a women in dresses acting coy as opposed to naked ladies on top of mostly naked men. Prada is a classy luxury brand so I'm just assuming that they're following their reputation.
What Makes This Trend Stand Out
- Model-musicians
- The trend of models showcasing their musical talents in advertising campaigns presents an opportunity for disruptive innovation in the fashion and music industries.
- Alternative Ad Campaigns
- Using non-traditional methods, such as having a model sing in an ad campaign, is a trend that presents innovation opportunities in the advertising industry.
- Classy Rebranding
- Rebranding with a focus on class and sophistication, like Prada has done with their Fall/Winter 2010 campaign, presents opportunities for innovation in the luxury fashion industry.
Sectors Adopting This
- Fashion
- Exploring the intersection of music and fashion, as seen in Prada's ad campaign, presents opportunities for disruptive innovation in the fashion industry.
- Music
- Opportunities for innovation exist in the music industry by incorporating models and fashion brands into music videos and performances.
- Advertising
- Non-traditional ad campaigns like Prada's Fall/Winter 2010 campaign present opportunities for innovation and disruption in the advertising industry.
