Alderson’s Hot Sauce Logos are Inspired by Ancient Mayan Art
Ady Floyd — May 27, 2015 — Art & Design
References: aldersons.co.nz & packagingoftheworld
Alderson Sauces collaborated with Spasm Studio's illustrator Natasha Alimova to create an ancient Mayan art logo for its trio of sauces. With inspiration from Central American, Mayan art, Alimova hand drew each logo to represent a Mayan artifact. He then transformed each artifact into the silhouette of a chili.
Alderson's Sauces are available in three bold flavor of Chipotle, Salsa Verde and Zest which are portrayed through the equally as bold color palette used by Alimova. Bright red, green and orange convey each flavor's individual personality. These boldly colored logos are then mounted onto black backgrounds to enhance the color.
A different font is also used to represent each separate flavor of sauce. This is an uncommon technique used in branding but it works extremely well in this ancient Mayan art-infused packaging.
Alderson's Sauces are available in three bold flavor of Chipotle, Salsa Verde and Zest which are portrayed through the equally as bold color palette used by Alimova. Bright red, green and orange convey each flavor's individual personality. These boldly colored logos are then mounted onto black backgrounds to enhance the color.
A different font is also used to represent each separate flavor of sauce. This is an uncommon technique used in branding but it works extremely well in this ancient Mayan art-infused packaging.
Trend Themes
1. Ancient Art-inspired Packaging - Opportunities in infusing ancient art styles into modern packaging design.
2. Flavor-specific Packaging - Opportunities in creating unique packaging designs for specific flavors of a product line.
3. Bold Color Palette Design - Opportunities in using bold and bright colors in product packaging design to enhance the product's personality.
Industry Implications
1. Food and Beverage - Opportunities in enhancing customer experience using unique packaging design tailored for specific flavors of food and beverage products.
2. Art and Design - Opportunities in merging ancient art styles with modern design to create unique packaging solutions across various industries.
3. Marketing and Advertising - Opportunities in creating impactful packaging design solutions to improve overall brand image and customer engagement.
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