This timepiece is a classic analog watch rather than a digital or smart watch, but it still strays far from the conventional three-handed design of a traditional clock.
Instead of ticking hands, the THESIS watch has three rotating discs. The discs are stacked one on top of the other, and are numbered around the edges with the seconds of the minute, minutes of the hour and hours of the day. The alignment of the three discs in the analog watch indicates the time: for example, the largest outer disc might say six, the middle disc 15 and the smallest, inner disc 45 to indicate 6:15:45. The rotating discs are housed in a sleek square casing, which is half-covered in either gold, black or chrome metal, leaving the analog watch mechanism partially showing through a geometric glass window.
Key Themes Behind This Trend
- Rotating Disc Timepieces
- Innovation opportunities include developing watches with customizable disc designs and incorporating the rotating disc mechanism into other timepieces.
- Alternative Analog Watches
- Opportunities include creating unique and stylish designs for analog watches that deviate from the traditional three-handed clock and can incorporate additional features.
- Minimalistic Watch Design
- Innovation opportunities include expanding the use of geometric shapes and incorporating transparent elements in a variety of watch designs.
Where This Applies
- Watchmaking
- Incorporating the rotating disc mechanism into traditional analog watches creates opportunities for unique and customizable designs that cater to a wider audience.
- Fashion
- Designing analog watches with unique and stylish features can appeal to a fashion-forward audience that is looking for accessories that both tell time and serve as a statement piece.
- Industrial Design
- Expanding the use of minimalistic design, geometric shapes and transparent elements can apply to a range of products beyond watches, such as interior design, consumer electronics and product packaging.
