Among Us LEGO was inspired by the popular online game, which has been rapidly growing in popularity over the past few months. Among Us tasks players with identifying the imposter in a large group of players, relying on skill and social deduction to weed out the infiltrators.
Now, fans of the game can express their fandom in even more unique ways as LEGO's set offers a re-imagined iteration. It includes five main sections for builders to create, including cafeteria, electrical and storage room, engine room, reactor and lobby. This particular building block set was submitted through LEGO's 'IDEAS platform' in which people can submit their own designs, and others can vote for the winning design.
Image Credit: Minifigindisguise, LEGO ideas
What's Driving This Trend
- Fan-submitted Designs
- Disruptive innovation opportunity: Invite customers to submit design ideas to create personalized and unique products.
- Online Game Merchandise
- Disruptive innovation opportunity: Develop merchandise inspired by popular online games to tap into the growing fanbase.
- Socially Interactive Toys
- Disruptive innovation opportunity: Create toys and games that incorporate social deduction and interaction for a more engaging play experience.
Who This Affects Most
- Toy Manufacturing
- Disruptive innovation opportunity: Embrace consumer-led design processes to create customizable and interactive toys.
- Gaming Merchandise
- Disruptive innovation opportunity: Expand the range of merchandise for popular online games to cater to the demand of dedicated fans.
- Board Game and Puzzle Market
- Disruptive innovation opportunity: Integrate elements of social deduction and interactivity into traditional board games and puzzles to attract a wider audience.
