The Amica June 2010 issue is using men's shirts as bathing suit covers, creating this easy and ultra-cool look for summer. The photos are a subtly sultry, black and white and should work well for summer inspiration.
Not only is the menswear worthy of note, the headbands and hot pants are as well. The hippie-esque headband is back, and the thin band over straight hair look is a clean style statement.
The Amica June 2010 issue is loving the summer, easy look.
What's Driving This Trend
- Androgynous Fashion
- Disruptive innovation opportunity in the fashion industry to create gender-neutral clothing and accessories.
- Summer Inspire
- Disruptive innovation opportunity in the beauty industry to create summer-inspired makeup and hair looks.
- Hippie Revival
- Disruptive innovation opportunity in the fashion industry to reintroduce hippie-inspired accessories and clothing.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity for fashion designers to create androgynous clothing lines.
- Beauty
- Disruptive innovation opportunity for beauty brands to create summer-inspired makeup and hair products.
- Accessories
- Disruptive innovation opportunity for accessory designers to revive and modernize hippie-esque headbands and styles.
