This Amanda Booth Illionaire Clothing shoot was shot by Akila Berjaoui. The various circular sunglasses featured gave the pictorial a blast-to-the-past aesthetic, but with a very natural feel.
The Lennon-like sunglasses are making a comeback. From runways to Lady Gaga videos, it seems like the circular shades are everywhere. The Amanda Booth Illionaire Clothing shoot also features bold blues and reds that stand out from the green landscape.
Implications - Consumers who idolize certain media moguls strive to possess products that are endorsed or appreciated by these icons. By owning these products, customers feel connected to their idol and are able to express their values to their peers. Companies can appeal to specific niche markets by encouraging celebrities to endorse their products.
Why This Trend Is Growing
- Circular Sunglasses Comeback
- Circular sunglasses similar to John Lennon's iconic glasses are making a comeback in fashion and media.
- Natural Aesthetic Trend
- Natural, earth-loving aesthetics are becoming more prevalent in the fashion and media industries through shoots like Amanda Booth's Illionaire Clothing shoot.
- Celebrity Endorsement Marketing
- Companies can appeal to specific niche markets by encouraging celebrities to endorse their products, such as the use of circular sunglasses by media icons like Lady Gaga.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the comeback of circular sunglasses to create new designs and marketing strategies.
- Media/entertainment Industry
- The media/entertainment industry can incorporate the natural aesthetic trend into various productions, including music videos and photoshoots.
- Marketing/advertising Industry
- The marketing/advertising industry can utilize the celebrity endorsement marketing trend to promote products and connect with consumers on a personal level.
