In contrast to the maximalism that has been embraced in recent seasons, London-based think tank GDR Creative Intelligence has proposed altruism in fashion as the next step forward.
For a society with deeply entrenched values placed on consumerism, it is only natural that periods of excess will come in and out of style. To balance this and generate fresh ideas, a direct contrast can feel totally new. Fashion today has been experiencing a period of excess in recent months, and it is only natural that altruism in fashion is emerging as a contrasting point of view. Featuring a neutral "Millennial pink" color palette, this image series feels current and culturally relevant.
The editorial was created for GDR Creative Intelligence with the help of Flagcx for the agency's 2017 report.
What's Driving This Trend
- Altruism in Fashion
- There is an opportunity for fashion brands to incorporate a philanthropic element into their branding and marketing strategy.
- Neutral 'millennial Pink' Fashion
- Brands can appeal to younger generations by using the popular and culturally relevant Millennial pink color in their designs.
- Contrasting Minimalism
- Embracing minimalism can be a disruptive innovation opportunity for fashion brands that have been focused on maximalist designs.
Who This Affects Most
- Fashion Industry
- The fashion industry can adopt philanthropic initiatives and minimalistic designs that contrast with the current maximalist trend.
- Marketing and Advertising Industry
- Marketing and advertising agencies can assist fashion brands in developing branding and messaging that incorporates philanthropy and minimalistic designs.
- Retail Industry
- Retailers can offer a curated selection of minimalistic and philanthropic fashion brands to attract socially conscious consumers.
