Aloft Hotel Lets Guests Buy Their Furniture on the Spot
Meghan Young — July 6, 2013 — Art & Design
References: starwoodhotels & psfk
Aloft Hotel offers their guests a unique opportunity to walk away with the furniture they enjoyed during their stay. More often than not people will walk away from a boutique hotel wishing they could own every piece of furniture they set their eyes on. Carefully curated, Aloft Hotel recognizes the desire to have pieces that meet the needs of luxury travellers.
Partnering with Design Within Reach, Aloft Hotel allows guests to buy its furniture on the spot. They are given a furniture catalog to browse and order from during their stay, having seen and used the pieces firsthand. A great concept, people can get their hands on everything from Satellite Chandeliers and Eames molded plastic side-chairs to Verner Panton outdoor chairs and Verpan stools. People's home won't know what hit 'em.
Partnering with Design Within Reach, Aloft Hotel allows guests to buy its furniture on the spot. They are given a furniture catalog to browse and order from during their stay, having seen and used the pieces firsthand. A great concept, people can get their hands on everything from Satellite Chandeliers and Eames molded plastic side-chairs to Verner Panton outdoor chairs and Verpan stools. People's home won't know what hit 'em.
Trend Themes
1. Guests Buying Hotel Furniture - The trend of allowing hotel guests to buy the furniture they enjoyed during their stay creates a new revenue stream and enhances the guest experience.
2. Curated Furniture Catalogs - Creating curated furniture catalogs for guests to browse and order from during their stay provides a convenient shopping experience and increases the likelihood of sales.
3. Boutique Hotel Souvenirs - Offering boutique hotel furniture as souvenirs for guests taps into the desire to bring a piece of the luxurious experience home, creating a unique and memorable offering.
Industry Implications
1. Hospitality - The hospitality industry can introduce the trend of allowing guests to buy hotel furniture to create additional revenue streams and enhance guest satisfaction.
2. Furniture Retail - The furniture retail industry can explore partnerships with hotels to provide curated catalogs and enable immediate purchases, expanding their customer base and driving sales.
3. Luxury Travel - The luxury travel industry can leverage the trend of offering boutique hotel furniture as souvenirs to create exclusive and memorable experiences for their high-end clientele.
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