Seasonal Caramel Almond Pretzels

Pretzelmaker is Offering a Scrumptious Treat for the Holidays

Focusing on delivering a new product that's in line with flavor trends, the Pretzelmaker Almond Crunch Pretzel is an almond pretzel that deliveries a savory and sweet experience. Each of the Almond Crunch Pretzels from Pretzelmaker come with a caramel sauce for dunking, which makes it a richer treat for customers to enjoy.

Part of the Pretzelmaker campaign for consumers to 'Go Nuts' over the new varieties, the new almond pretzel is set to start debuting at locations across the country. Being that Pretzelmaker is a brand typically associated with quick service and shopping centers, the treats are focused on giving customers something they can enjoy during quick breaks. The limited-edition Almond Crunch Pretzel is only set to be available until the end of 2016.

Flavor Trends
Exploring unique and trendy flavor combinations and pairings
Limited-edition Treats
Creating a sense of urgency and exclusivity for a product or line
Enhanced Customer Experience
Providing customers with an extra layer of enjoyment and satisfaction

Industries Being Reshaped

Food and Beverage
Introducing innovative flavors and seasonal products to the food and beverage industry
Quick Service Restaurants
Implementing time-sensitive and limited-edition menu items for QSRs that cater to busy customers' schedules
Retail
Pairing limited-time food products with retail shopping experiences, as Pretzelmaker is known to be found in shopping centers.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 36%
Freshness 8%