Pretzel Crisps Pumpkin Spice White Creme are Packed with Flavor
Michael Hemsworth — August 6, 2025 — Lifestyle
References: snackfactory & snackandbakery
Pretzel Crisps Pumpkin Spice White Creme have been announced by Campbell's-owned Snack Factory as its latest and greatest snack option for seasonal flavor fans alike to pick up this autumn.
The snack is crafted with the brand's signature flat, crispy pretzels that are dipped in white creme before being topped with a pumpkin spice-flavored drizzle overtop. The snack will make its debut in a variety of pack sizes with Kroger and Meijer receiving stock priced at $4.69, while shoppers can also find them in club-sized packs at Sam's Club for $9.48.
Associate VP of Pretzels at Campbell's Justin Matijcio spoke on the Pretzel Crisps Pumpkin Spice White Creme saying, "Pumpkin Spice season wouldn’t be complete without the return of our beloved Snack Factory Pumpkin Spice White Crème Pretzel Crisps. Dipped in an irresistible white crème and topped with pumpkin spice drizzle, these deliciously thin and crunchy Pretzel Crisps deliver the perfect balance of sweet and salty in every bite. They are only here for a short time, so grab them while you can!”
Image Credit: Snack Factory
The snack is crafted with the brand's signature flat, crispy pretzels that are dipped in white creme before being topped with a pumpkin spice-flavored drizzle overtop. The snack will make its debut in a variety of pack sizes with Kroger and Meijer receiving stock priced at $4.69, while shoppers can also find them in club-sized packs at Sam's Club for $9.48.
Associate VP of Pretzels at Campbell's Justin Matijcio spoke on the Pretzel Crisps Pumpkin Spice White Creme saying, "Pumpkin Spice season wouldn’t be complete without the return of our beloved Snack Factory Pumpkin Spice White Crème Pretzel Crisps. Dipped in an irresistible white crème and topped with pumpkin spice drizzle, these deliciously thin and crunchy Pretzel Crisps deliver the perfect balance of sweet and salty in every bite. They are only here for a short time, so grab them while you can!”
Image Credit: Snack Factory
Trend Themes
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Seasonal Snacking — Limited-time seasonal snacks create a sense of urgency and exclusivity among consumers, driving them to purchase quickly and in bulk.
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Flavor Innovation — Brands are experimenting with unique flavor combinations like pumpkin spice and white creme, appealing to adventurous taste buds and expanding product lines.
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Hybrid Confections — Combining elements from different snack categories, such as pretzels with dessert flavors, satisfies diverse consumer cravings in a single product.
Industry Implications
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Confectionery — The confectionery industry is benefiting from incorporating holiday-themed flavors, which generate heightened consumer interest and boost seasonal sales.
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Retail Packaging — Retail packaging sees innovation with versatile pack sizes catering to individual snacking preferences and bulk purchase opportunities.
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Seasonal Foods — Seasonal foods gain attention through strategic limited edition releases that align perfectly with consumer holiday traditions and cravings.
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