Coco Rocha stars in the 'Coco in Control' editorial for Allure Korea's November 2014 issue.
There's no doubt about it: Rocha's definitely in the saddle in this editorial. The Canadian model exudes the confident, self-assured aura of a woman who knows the ropes. This isn't the 26-year-old model's first rodeo, after all. Rocha is not only comfortable in her clothes (sophisticated casual wear, cozy sweaters and delicious outerwear staples) but in her own skin. For those of us who aren't quite there yet? Fake it til you make it, baby!
Rocha's messy locks and red lips were provided by hair stylist Erika Svedjevik and makeup artist Kajsa Svanberg. The editorial was lensed by photographer Mikael Schulz.
Key Themes Behind This Trend
- Authenticity in Fashion
- Models and fashion brands that prioritize authenticity in their messaging and execution of editorials and campaigns will attract consumers seeking realness and relatability.
- Embracing Diversity
- Models of diverse backgrounds and body types featured in editorials and on runways can serve as a disruptive innovation in fashion, breaking down traditional beauty standards and appealing to a wider audience.
- Sustainable Fashion
- Fashion brands that prioritize sustainable materials and production practices in their editorials and collections will appeal to consumers who prioritize environmentally friendly products and mindful consumption.
Where This Applies
- Fashion & Apparel
- The fashion industry can innovate through the inclusion of diverse models and eco-friendly practices, appealing to consumers seeking more ethical and diverse options for their clothing purchases.
- Beauty & Personal Care
- Beauty brands can leverage the trend of authenticity to create makeup and skincare campaigns that showcase real models of all backgrounds, ages, and skin types.
- Media & Publishing
- Magazines and online publications can innovate by featuring editorials that celebrate authenticity and diversity in fashion, showcasing models of different ages, sizes, and backgrounds to appeal to a wider audience.
