Ali's Cookies is a business that focuses almost entirely on providing people with uniquely crafted cookies, and as part of a student project Caitlin Mee created new and improved designs for the brand's visual identity.
What the brand is particularly known for is its cookie cake, which is essentially a giant soft cookie that comes with varying ingredients – including a classic chocolate chip. Mee designed slide-out packaging for the cake, which features a white backdrop and abstract images of cookies. She also designed packaging for the brand's chocolate chips, which are now offered in structured triangular boxes with translucent panels in the shape of chocolate chips.
This branding has the potential to add a more playful dynamic to the business' marketing strategy.
Oversized Cookie Collections
More Stats +/-
Cookie Dough Cafes
Uplifting Fortune Medication Packaging
Vegan Soy Biscuits
Punny Romantic Desserts
Fast Food Cafe Desserts
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.