Ali's Cookies is a business that focuses almost entirely on providing people with uniquely crafted cookies, and as part of a student project Caitlin Mee created new and improved designs for the brand's visual identity.
What the brand is particularly known for is its cookie cake, which is essentially a giant soft cookie that comes with varying ingredients – including a classic chocolate chip. Mee designed slide-out packaging for the cake, which features a white backdrop and abstract images of cookies. She also designed packaging for the brand's chocolate chips, which are now offered in structured triangular boxes with translucent panels in the shape of chocolate chips.
This branding has the potential to add a more playful dynamic to the business' marketing strategy.